PI Asset Framework (AF) enables users to define and create a hierarchical or connectivity model representation of assets or processes. By associating data to these AF Elements and Attributes, PI AF provides context over and above the raw data itself. A wide range of data can be stored used in AF including simple values, time series data, external relational data, events, notifications, formulas and tables. Since assets may be derived from an asset template, any changes to the template propagate to all instantiated individual instances immediately; this saves time, minimizes errors, ensures standardization and preserves a uniform organizational view. This presentation will provide an overview of PI AF followed by an example of how OSIsoft partner Amitec is implementing AF at a customer site: an Oil & Gas customer with offshore operations in Norway. They have a Life Cycle Asset Information Management system which contains the master tag structure used by all systems throughout their organization, and Engineers expect to see that hierarchical structure when dealing with real time data in PI. By using PI AF, Amitec is setting up synchronization with that system in the most effective way possible.