2011 - Regional Seminar - Brazil

A consumerização da TI no ambiente de trabalho moderno

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Technology is having a profound effect on a person's expectations for use their in personal and professional lives. The constant connectivity of mobile devices and new ways to connect has ultimately given consumers more choice, more options and more flexibility in the technology they use, but at the same time has blurred the line between personal and professional use. For IT, it's about striking a balance between user expectations and enterprise requirements. There are many benefits to the consumerization of IT that businesses can capitalize on with the right approach. To achieve the right balance in some cases could mean embracing certain consumer technologies into the workplace and it others it could mean providing enterprise alternatives that will keep both users and regulators happy.

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Paula Nobre Santos

Gerente de Marketing Windows Enterprise